HOMAD

A modular identity inspired by architectural details, bringing cohesion and character to Homad’s physical space and digital presence.

Challenge

Homad, a creative space in Sion, functions as both a coworking venue and a host for private events. While the client already had a logo designed, the rest of their communication, in the space and online lacked the same level of thought and consistency.

Objective

Develop a visual language that seamlessly unites the physical environment with its digital representation, ensuring the brand feels coherent across all touchpoints.

Solution

We designed a modular system that works equally well on printed materials, in-room displays, the website, and social media. This fresh visual style was also meant to contrast with and energize the space’s original beige, muted palette.

Design

Homad’s interiors are thoughtfully furnished, balancing visual appeal with functionality. Yet, the most distinctive feature, visible from both inside and out, is the series of arches framing the windows. Drawing from this, we used the arch form as the foundation for a modular graphic element. This shape could be multiplied and reconfigured, unlocking endless visual possibilities while staying true to the space’s character.